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Discussion. Tales from the Pre-History of Advertising – the ‘90S

24 March, 18:00

POINT


How was the advertising industry established during the rise of the new capitalism in Romania, how did the market function, what were the criteria for success and the creative reference points? What did consumers want and
what did the advertisers think the public wanted? A discussion with a few of the pioneers, animated by Raluca Feher and sprinkled with examples from this era.

With: Șerban Alexandrescu, Alina Gavrilă, Raluca Feher, Lucian Georgescu

Tickets: Eventbook
Logistic partner: DHL
Digital Partner: Canopy
Monitoring partner: mediaTRUST
The festival was created in 2008 by the: Czech Centre Bucharest